2015 census data for this project was requested at the census tract level, which was gathered from the U.S. Census and the U.S. American Community Survey. Congressional District boundaries were also needed to determine the distribution of elderly residents across these borders. Geospatial Research and Solutions needed to find the information, process it, and use it to create a map that showed the distribution of retired citizens across the region.
Geospatial Research and Solutions worked alongside AARP to investigate in what regions the majority of elderly residents were residing. Once the overlay analysis was complete, maps were produced in order to show where the highest percentages of elderly people were living in order to send out tailored marketing campaigns to encourage elderly citizens to vote within their district for Social Security and Medicare.